Thursday, November 12, 2009

What's In A Name?

The Problem
I have a photographic image showing a jumble of vintage toys. It's a coherent composition, but how to title it for an Etsy listing?

Because everything's a keyword, I don't want to lead people to expect to find the actual things -- I want people to find my prints but also want to set the correct expectations.

The Solution
Include in the title: the name (Vintage Toys), the dimensions (5 x 7) then include what it is (Photo Art Print). Sort of like who, what, where in journalism.

For example "Vintage Toys 5x7 Photo Art Print." This formula seems to work for the Google search result as well.

Just found an Etsy article along these lines, but for writing the entire listing: 5 Tips for Item Descriptions

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